Nine AM specialises in brand development and high-end cultural projects in the visual arts sectors. It is involved in every aspect of these collaborations, from blank page to implementation and communication:
• Image creation
• Brand strategy
• Management and production
All projects are tailored to meet the client’s specific needs. Nine AM works with:
around the world. Its founder/director is Bettina von Hase.
Bettina von Hase
Bettina von Hase is an independent consultant and writer on art and culture. She is the founder/director of Nine AM Ltd., based in Notting Hill, London, which advises clients in brand development and the creation of high-end cultural projects in the visual arts sectors. She specialises in brand strategy (positioning, fundraising, marketing, communication), management and production, as well as building private collections. She speaks four languages and works internationally, having built an extensive network of contacts spanning the UK, US and Europe.
After graduating from Oxford University (Master of Arts in Modern History), Von Hase was a journalist for 10 years. She was a foreign correspondent for Reuters with posts in Vienna and Paris; she then became a news and documentaries producer for CBS News, based in London, and for ARD German Television in New York.
On her return from the US, she worked for five years as project director at management consultancy SRU, in charge of media clients. SRU was founded by Lord (Dennis) Stevenson, who became Chairman of the Tate Gallery in 1991. Von Hase built up a portfolio of arts clients at SRU which included the then Tate Gallery (now Tate Britain and Tate Modern), the National Gallery, Hazlitt, Gooden & Fox and Glyndebourne, devising marketing-, communication-, and fundraising strategies for public arts institutions and commercial galleries.
In 1992, she joined the National Gallery as Head of Development. While there, she launched the George Beaumont Group, a collection of influential gallery supporters, and also started a sponsorship programme for the gallery’s publications company. She joined Burda New Media in 1995, to head up the German magazine publisher’s first international electronic publishing office. She started an electronic publishing company, New World Vision, which published titles such as ‘Sophie’s World’, based on Jostein Gaarder’s famous novel on the history of western philosophy; and ‘Vermeer’, which accompanied the Vermeer exhibition in Washington, D.C.
Since 1997, Nine AM has worked with clients such as Nokia; TOD’S Group S.p.a.; the Architecture Foundation; the NMDC (National Museum Directors’ Conference); ‘The Hospital’, a music, film & art space in London founded by Paul Allen; art publisher LTB Holding (where von Hase was European business development director); and the Whitechapel art gallery. She is art advisor to Selfridges and TOD’S, and brand consultant to the Botiga Private Members Travel Club.
During the 2006 Frieze art fair, she organised an auction in conjunction with Sotheby’s to benefit the Whitechapel Gallery capital campaign, which raised £2.8 million. In 2007 and 2008 she co-produced the Art Plus events (Art Plus Drama and Art Plus Film) with the Whitechapel for TOD’S. In 2002 she was founding project director of ‘The Gallery at Windsor’, part of the foundation of The Hon. Hilary and Mr. W. Galen Weston of Toronto, Canada. Von Hase curated the inaugural show, a survey of 20th and 21st century photography on the subject of ‘The Beach’.
She is a former trustee of the Photographers’ Gallery, London, and a member of the Advisory Board of the German-British Business Forum. She is a regular contributor to the Financial Times, Telegraph Magazine, Times Magazine, Vogue UK, Spear’s Wealth Management Survey and Art&Australia.