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Bettina von Hase is an independent consultant and writer on art and culture. She is the founder/director of Nine AM Ltd., an art and media consultancy in Notting Hill, London, which advises clients on commercial and creative issues in both sectors. She specialises in brand strategy (positioning, marketing, communication, fundraising), art management and production of high-end cultural projects. She speaks four languages and works internationally, having built an extensive network of contacts spanning the UK, the US and Europe. After graduating from Oxford University (Master of Arts in Modern History), Von Hase was a journalist for 10 years. She was a Reuters foreign correspondent with posts in Vienna and Paris; she then became a news and documentaries producer for CBS News, based in London, and for ARD German Television in New York. On her return from the US, she worked for five years as project director at management consultancy SRU, in charge of media clients. SRU was founded by Lord (Dennis) Stevenson, who became Chairman of the Tate Gallery in 1991. Von Hase built up a portfolio of arts clients at SRU which included the then Tate Gallery (now Tate Britain and Tate Modern), the National Gallery, Hazlitt, Gooden & Fox and Glyndebourne, devising marketing-, communication-, and fundraising strategies for public arts institutions and commercial galleries. In 1992, she joined the National Gallery as Head of Development. While there, she launched the George Beaumont Group, a collection of influential gallery supporters, and also started a sponsorship programme for the gallery's publications company. She joined Burda New Media in 1995, to head up the German magazine publisher's first international electronic publishing office. She started an electronic publishing company, New World Vision, which published titles such as 'Sophie's World', based on Jostein Gaarder's famous novel on the history of western philosophy; and 'Vermeer', which accompanied the Vermeer exhibition in Washington, D.C.
Since 1997, Nine AM has worked with clients such as Nokia; Tod's; the Architecture Foundation; the NMDC (National Museum Directors' Conference); 'The Hospital', a music, film & art space in London founded by Paul Allen; and LTB Holding, the world's largest art publisher (where von Hase was European business development director). She is art advisor to Selfridges and UK representative of Formapura, the creative agency of Tods Group S.p.a. At the 2006 Frieze art fair Nine AM organised an auction to benefit the Whitechapel Gallery capital campaign, which raised £2.8 million. In 2002 she was founding project director of 'The Gallery at Windsor', part of the foundation of The Hon. Hilary and Mr. W. Galen Weston of Toronto, Canada. Von Hase curated the inaugural show, a survey of 20th and 21st century photography on the subject of 'The Beach'. She is a former trustee of the Photographers' Gallery, London, and a member of the Advisory Board of the German-British Business Forum. She is European editor of Art+Auction, and a contributor to the Financial Times, Telegraph Magazine, Times Magazine and Vogue UK. |
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Nine AM Limited Notting Hill London T: +44 207 229 5699 F: +44 207 221 8245 |
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